{"id":1026,"date":"2013-11-20T14:19:55","date_gmt":"2013-11-20T14:19:55","guid":{"rendered":"http:\/\/www.sebastianguerrini.com\/esp\/?p=1026"},"modified":"2019-06-18T14:12:03","modified_gmt":"2019-06-18T14:12:03","slug":"nueva-marca-del-movimiento-global-cooperativ","status":"publish","type":"post","link":"https:\/\/sebastianguerrini.com\/esp\/nueva-marca-del-movimiento-global-cooperativ\/","title":{"rendered":"Nueva marca del Movimiento Global Cooperativo"},"content":{"rendered":"\n

 Creaci\u00f3n de Estrategia de Marca:<\/strong> Sebastian Guerrini<\/p>\n\n\n\n

Dise\u00f1o:<\/strong> Calvert (Londres)<\/p>\n\n\n\n

Cliente:<\/strong> ICA<\/p>\n\n\n\n

A principios de, 2013, el ICA (Alianza  Internacional de Cooperativas) lanza un concurso entre 30 agencias seleccionadas de todo el mundo especializadas en la creaci\u00f3n de marcas, para el dise\u00f1o de una nueva identidad del Movimiento Cooperativo Mundial. Un s\u00edmbolo que con el tiempo reemplace a la figura actual del arco iris con palomas, que unifique las referencias regionales actuales de las cooperativas y promueva el dominio .coop como sello de identidad.<\/p>\n\n\n\n

Recib\u00ed la invitaci\u00f3n y particip\u00e9 en esa selecci\u00f3n. Fui \u201cshortlisted\u201d, entre 5 estudios, eligi\u00e9ndose luego a Calvert, una agencia Cooperativa con base en Londres que trabajaba desde hace tiempo para el ICA y que era de su confianza, como responsable del dise\u00f1o de la marca.<\/p>\n\n\n\n

Sin embargo, la ACI me propuso trabajar con Calvert, en este caso no para realizar el arte final de la marca, sino para la creaci\u00f3n de una metodolog\u00eda y estrategia de imagen que logre responder a este desaf\u00edo de acci\u00f3n intercultural, as\u00ed como para conceptualizar el proceso de dise\u00f1o y requisitos de imagen de marca. En palabras de la Directora de Comunicaci\u00f3n del ICA \u201cSebastian Guerrini brought an exciting dimension in terms of their ability to engage with a global audience \u201c<\/p>\n\n\n\n

Es as\u00ed que en equipo con Sion Whellens , referente de Calvert, trabajamos durante cuatro meses en el tema. En noviembre de este a\u00f1o se lanz\u00f3 la nueva imagen global para las cooperativas en el congreso mundial realizado en Cape Town. M\u00e1s detalles pueden verse en las p\u00e1gina:<\/p>\n\n\n\n

www.ica.coop<\/a><\/p>\n\n\n\n

www.thenews.coop\/article\/global-image-co-operatives-launches<\/a><\/p>\n\n\n\n

Sebastian Guerrini, 2013<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

 Creaci\u00f3n de Estrategia de Marca: Sebastian Guerrini Dise\u00f1o: Calvert (Londres) Cliente: ICA A principios de, 2013, el ICA (Alianza  Internacional de Cooperativas) lanza un concurso entre 30 agencias seleccionadas de todo el mundo especializadas en la creaci\u00f3n de marcas, para el dise\u00f1o de una nueva identidad del Movimiento Cooperativo Mundial. Un s\u00edmbolo que con el […]<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"\nNueva marca del Movimiento Global Cooperativo - Sebasti\u00e1n Guerrini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianguerrini.com\/esp\/nueva-marca-del-movimiento-global-cooperativ\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva marca del Movimiento Global Cooperativo - Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"og:description\" content=\" Creaci\u00f3n de Estrategia de Marca: Sebastian Guerrini Dise\u00f1o: Calvert (Londres) Cliente: ICA A principios de, 2013, el ICA (Alianza  Internacional de Cooperativas) lanza un concurso entre 30 agencias seleccionadas de todo el mundo especializadas en la creaci\u00f3n de marcas, para el dise\u00f1o de una nueva identidad del Movimiento Cooperativo Mundial. 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