{"id":124,"date":"2005-10-20T04:49:08","date_gmt":"2005-10-20T11:49:08","guid":{"rendered":"http:\/\/www.imageneseidentidades.com\/?p=124"},"modified":"2019-06-19T15:39:56","modified_gmt":"2019-06-19T15:39:56","slug":"medifieds","status":"publish","type":"post","link":"https:\/\/sebastianguerrini.com\/esp\/medifieds\/","title":{"rendered":"Medifieds"},"content":{"rendered":"\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\"><em>Clasificados para el sector m\u00e9dico. Identidad visual. Los Angeles, EE.UU., 2009.<\/em><\/span><\/p>\n\n\n\n<p>La identidad de Medifieds se basa en un icono azul intenso. Este icono es una abstracci\u00f3n de la figura de un coraz\u00f3n formando la letra \u00abm\u00bb.<\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\"><span style=\"mso-spacerun: yes;\">&nbsp;<\/span><br>\nMi objetivo para esta identidad fue la creaci\u00f3n de una figura fuerte que identifique y diferencie a Medifieds de otras empresas relacionadas.<br>\nDurante la investigaci\u00f3n que llev\u00e9 a cabo, encontr\u00e9 que s\u00edmbolos como los del estetoscopio, la cruz y el coraz\u00f3n representan en la mayor\u00eda del mundo a la medicina. <\/span><\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">Aunque quise evitar s\u00edmbolos comunes, encontr\u00e9 que en este caso la opci\u00f3n obvia del coraz\u00f3n era la correcta. Por lo tanto, mi desaf\u00edo pas\u00f3 por significar este coraz\u00f3n al incluir en su imagen informaci\u00f3n adicional, como la menci\u00f3n del nombre, los aspectos de la modernidad y la eficiencia, la fuerza y brillo, todo el aspecto de la estrategia de imagen de la empresa.<\/span><\/p>\n\n\n\n<p>\u00a9 Sebasti\u00e1n Guerrini, 2009<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clasificados para el sector m\u00e9dico. Identidad visual. Los Angeles, EE.UU., 2009. La identidad de Medifieds se basa en un icono azul intenso. Este icono es una abstracci\u00f3n de la figura de un coraz\u00f3n formando la letra \u00abm\u00bb. &nbsp; Mi objetivo para esta identidad fue la creaci\u00f3n de una figura fuerte que identifique y diferencie a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[25,155,288,300,351,385,425,538,544,646,648,654,658,660,667,676,677,684,787,830,866,1088,1114,1270,1275],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medifieds - Sebasti\u00e1n Guerrini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianguerrini.com\/esp\/medifieds\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medifieds - Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"og:description\" content=\"Clasificados para el sector m\u00e9dico. Identidad visual. Los Angeles, EE.UU., 2009. La identidad de Medifieds se basa en un icono azul intenso. Este icono es una abstracci\u00f3n de la figura de un coraz\u00f3n formando la letra \u00abm\u00bb. &nbsp; Mi objetivo para esta identidad fue la creaci\u00f3n de una figura fuerte que identifique y diferencie a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sebastianguerrini.com\/esp\/medifieds\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"article:published_time\" content=\"2005-10-20T11:49:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-19T15:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/blogmedifieds-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"222\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebasti\u00e1n Guerrini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebasti\u00e1n Guerrini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#organization\",\"name\":\"Sebasti\u00e1n Guerrini\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/icono-g.png\",\"contentUrl\":\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/icono-g.png\",\"width\":79,\"height\":93,\"caption\":\"Sebasti\u00e1n Guerrini\"},\"image\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#website\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/\",\"name\":\"Sebasti\u00e1n Guerrini\",\"description\":\"Pensamientos sobre Im\u00e1genes, Identidades y Dise\u00f1o\",\"publisher\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sebastianguerrini.com\/esp\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/medifieds\/#primaryimage\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/blogmedifieds-1.jpg\",\"contentUrl\":\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/blogmedifieds-1.jpg\",\"width\":600,\"height\":222},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/medifieds\/\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/medifieds\/\",\"name\":\"Medifieds - 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