{"id":128,"date":"2006-10-20T05:00:39","date_gmt":"2006-10-20T12:00:39","guid":{"rendered":"http:\/\/www.imageneseidentidades.com\/?p=128"},"modified":"2019-06-19T15:37:28","modified_gmt":"2019-06-19T15:37:28","slug":"societat-organica","status":"publish","type":"post","link":"https:\/\/sebastianguerrini.com\/esp\/societat-organica\/","title":{"rendered":"Societat Org\u00e1nica"},"content":{"rendered":"\n<p class=\"MsoNormal\"><em>Dise\u00f1o de la identidad de Societat Org\u00e1nica de identidad, estudio de Arquitectura y Urbanismo Sostenible (Barcelona, 2003-2004.<\/em><\/p>\n\n\n\n<p>Para el dise\u00f1o de la marca de la Societat Org\u00e1nica, se investig\u00f3 a la organizaci\u00f3n en profundidad. Se profundiz\u00f3 sobre su visi\u00f3n de las cuestiones ambientales, las caracter\u00edsticas espec\u00edficas de la construcci\u00f3n, su estrategia de crecimiento como empresa, su realidad y su potencial dentro de los objetivos del grupo de profesionales.<\/p>\n\n\n\n<p>Desde all\u00ed, se construyeron im\u00e1genes que crearon un mensaje \u00fanico, distinto de su competencia, pero integrada con la filosof\u00eda del sector. Im\u00e1genes que se alinearon con sus atributos y realidad de mercado. Esto permiti\u00f3 la definici\u00f3n y la creaci\u00f3n de un consenso respecto a su posicionamiento simb\u00f3lico, entendido por todos como \u00f3ptimo para el estudio.<\/p>\n\n\n\n<p>Posteriormente, se presentaron cuatro opciones de marca, que expresaron esta posici\u00f3n. Una de ellas dibuj\u00f3 un paralelismo entre el crecimiento org\u00e1nico de una planta y la planificaci\u00f3n urbana ideal. Esto se materializa en la forma de las nervaduras de una hoja que se asemejan al plan de un grupo de casas. Esta fue la propuesta seleccionada.<\/p>\n\n\n\n<p>Adem\u00e1s, se ajust\u00f3 un color institucional el color institucional, se program\u00f3 la sistematizaci\u00f3n de la marca y se dise\u00f1aron las piezas de comunicaci\u00f3n.<\/p>\n\n\n\n<p class=\"MsoNormal\">\u00a9 Sebasti\u00e1n Guerrini, 2009<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dise\u00f1o de la identidad de Societat Org\u00e1nica de identidad, estudio de Arquitectura y Urbanismo Sostenible (Barcelona, 2003-2004. Para el dise\u00f1o de la marca de la Societat Org\u00e1nica, se investig\u00f3 a la organizaci\u00f3n en profundidad. Se profundiz\u00f3 sobre su visi\u00f3n de las cuestiones ambientales, las caracter\u00edsticas espec\u00edficas de la construcci\u00f3n, su estrategia de crecimiento como empresa, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[87,160,211,261,301,303,313,389,391,428,475,643,693,699,835,915,967,1118,1126,1143,1147,1148,1149],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Societat Org\u00e1nica - Sebasti\u00e1n Guerrini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianguerrini.com\/esp\/societat-organica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Societat Org\u00e1nica - Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"og:description\" content=\"Dise\u00f1o de la identidad de Societat Org\u00e1nica de identidad, estudio de Arquitectura y Urbanismo Sostenible (Barcelona, 2003-2004. 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