{"id":277,"date":"2010-01-22T08:21:16","date_gmt":"2010-01-22T08:21:16","guid":{"rendered":"http:\/\/www.sebastianguerrini.com\/esp\/?p=277"},"modified":"2019-06-18T15:22:31","modified_gmt":"2019-06-18T15:22:31","slug":"livigo","status":"publish","type":"post","link":"https:\/\/sebastianguerrini.com\/esp\/livigo\/","title":{"rendered":"Livigo"},"content":{"rendered":"\n<p><strong>&nbsp;<\/strong><strong>Dise\u00f1o de marca y slogan de Livigo (Suiza, 2009)<\/strong><\/p>\n\n\n\n<p>La identidad visual que dise\u00f1\u00e9 para Livigo, comprende al nombre y a un s\u00edmbolo. El nombre es representado por medio de una tipograf\u00eda min\u00fascula, agradable y moderna. El s\u00edmbolo habla de conexi\u00f3n entre partes, reforzando la funci\u00f3n articuladora de Livigo desde una figura blanda y c\u00e1lida. Esto se construye por medio de un referente que une los dos puntos de la i de \u201cLivigo\u201d.<\/p>\n\n\n\n<p>La significaci\u00f3n de la figura de la uni\u00f3n entre puntos, remite a la idea tanto de un avi\u00f3n como a la de una ballena que salta desde el agua. La conjunci\u00f3n de ambas ideas aporta a Livigo por un lado una cierta vinculaci\u00f3n con el tema de las Air-miles, pero sin quedar \u00fanicamente asociado a aviones. Por este motivo el avi\u00f3n se ha deformado hasta llegar solo a ser un gesto.<\/p>\n\n\n\n<p>Por otro lado, el gesto de la ballena en libertad dotar\u00e1 a la marca de un aire de frescura, energ\u00eda y espontaneidad, lo que se considera como necesario para motivar al usuario a dar \u201cel salto a participar\u201d.<\/p>\n\n\n\n<p>Esta imagen contiene la base de una futura publicidad, ya que podr\u00e1 aislarse de la marca convirti\u00e9ndose en un mensaje que explique a Livigo. Por ejemplo, desde una animaci\u00f3n que reconstruya el recorrido que Livigo hace al unir dos puntos dados.<\/p>\n\n\n\n<p><em>El slogan<\/em><\/p>\n\n\n\n<p>Dada la complejidad que comprende el servicio que ofrece Livigo, se consider\u00f3 necesario incluir en el dise\u00f1o de la identidad a su slogan, ya que este ayudar\u00e1 a complementar al s\u00edmbolo, acotando y dirigiendo su significaci\u00f3n hacia su \u00e1rea espec\u00edfica de acci\u00f3n. As\u00ed, se propuso el slogan \u201cBring your reguards to life\u201d.<\/p>\n\n\n\n<p>\u00a9Sebastian Guerrini, 2009<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Dise\u00f1o de marca y slogan de Livigo (Suiza, 2009) La identidad visual que dise\u00f1\u00e9 para Livigo, comprende al nombre y a un s\u00edmbolo. El nombre es representado por medio de una tipograf\u00eda min\u00fascula, agradable y moderna. El s\u00edmbolo habla de conexi\u00f3n entre partes, reforzando la funci\u00f3n articuladora de Livigo desde una figura blanda y c\u00e1lida. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Livigo - Sebasti\u00e1n Guerrini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianguerrini.com\/esp\/livigo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livigo - Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"og:description\" content=\"&nbsp;Dise\u00f1o de marca y slogan de Livigo (Suiza, 2009) La identidad visual que dise\u00f1\u00e9 para Livigo, comprende al nombre y a un s\u00edmbolo. 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