{"id":458,"date":"2011-05-23T20:25:10","date_gmt":"2011-05-23T20:25:10","guid":{"rendered":"http:\/\/www.sebastianguerrini.com\/esp\/?p=458"},"modified":"2019-06-18T15:02:13","modified_gmt":"2019-06-18T15:02:13","slug":"bioceres-holding","status":"publish","type":"post","link":"https:\/\/sebastianguerrini.com\/esp\/bioceres-holding\/","title":{"rendered":"Bioceres Holding"},"content":{"rendered":"\n<p><strong>Image e identidad<\/strong><em>. Argentina. 2003-2011<\/em><\/p>\n\n\n\n<p>La identidad creada para el Holding Bioceres involucra la marca de Bioceres, la de Biointa, Bioceres Semillas e INDEAR. Este complejo trabajo se plante\u00f3 como un sistema articulado de marcas, a fin de que cada una de ellas logre potenciar lo mejor de sus particularidades e interpretar sus mercados espec\u00edficos, pero sum\u00e1ndose todas a un todo coherente.<\/p>\n\n\n\n<p>En conjunto, su est\u00e9tica se relaciona con la m\u00edstica del arte celta, un arte pr\u00f3digo que utiliza s\u00edmbolos de la naturaleza como forma de expresi\u00f3n. Dentro de esta est\u00e9tica, el elemento principal del sistema es la semilla. A partir de ah\u00ed, ese s\u00edmbolo de la semilla representa elementos diferenciadores para cada empresa: as\u00ed, se crea la figura de una especie de motor creador de semillas (Bioceres), dos semillas que arman la letra B (Biointa); cuatro semillas que muestran las variedades que la empresa est\u00e1 produciendo (Bioceres Semillas) y semillas din\u00e1micas y flexibles que forman una suerte de Ying y Yang (INDEAR), las que expresan la identidad del Centro de Investigaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image e identidad. Argentina. 2003-2011 La identidad creada para el Holding Bioceres involucra la marca de Bioceres, la de Biointa, Bioceres Semillas e INDEAR. Este complejo trabajo se plante\u00f3 como un sistema articulado de marcas, a fin de que cada una de ellas logre potenciar lo mejor de sus particularidades e interpretar sus mercados espec\u00edficos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bioceres Holding - Sebasti\u00e1n Guerrini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianguerrini.com\/esp\/bioceres-holding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bioceres Holding - Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"og:description\" content=\"Image e identidad. Argentina. 2003-2011 La identidad creada para el Holding Bioceres involucra la marca de Bioceres, la de Biointa, Bioceres Semillas e INDEAR. 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