{"id":585,"date":"2011-10-26T09:20:52","date_gmt":"2011-10-26T09:20:52","guid":{"rendered":"http:\/\/www.sebastianguerrini.com\/esp\/?p=585"},"modified":"2019-06-18T14:53:28","modified_gmt":"2019-06-18T14:53:28","slug":"granada-argentina","status":"publish","type":"post","link":"https:\/\/sebastianguerrini.com\/esp\/granada-argentina\/","title":{"rendered":"Granada Argentina"},"content":{"rendered":"\n<p><em>Nueva Granada, Argentina. Marca, naming, Web page y comunicaci\u00f3n. Argentina, 2011.<\/em><\/p>\n\n\n\n<p>De acuerdo a la demanda de los productores argentinos de Granada, se planific\u00f3 un plan para promover la fruta. Para ello, se tom\u00f3 como eje comunicacional del trabajo, el de usar como base las caracter\u00edsticas y atributos saludables de las nuevas variedades de granadas, que hacen de este producto una fuente de vitaminas para los que la consumen.<br>Desde all\u00ed, la campa\u00f1a de comunicaci\u00f3n trabaj\u00f3 para el posicionamiento de la Granada, desde un lugar alternativo al existente en el recuerdo de dicha fruta por parte de la poblaci\u00f3n. As\u00ed, se propuso cambiar el nombre del producto al de \u00abNueva Granada Argentina\u00bb.<\/p>\n\n\n\n<p>Despu\u00e9s, dise\u00f1amos una marca que transmite la idea de comida sana, fresca y rica, donde la marca sintetiza la corona y el cuerpo de la fruta en formas y colores puros. Este aspecto, adem\u00e1s de la potencia que expresa la tipograf\u00eda del nombre, produce una fuerte y pregnante identidad visual.<\/p>\n\n\n\n<p>Como resultado, la marca de la Nueva Granada se distingue, diferencia y define el producto de manera positiva, permitiendo la promoci\u00f3n de la fruta en los mercados externos e internos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nueva Granada, Argentina. Marca, naming, Web page y comunicaci\u00f3n. Argentina, 2011. De acuerdo a la demanda de los productores argentinos de Granada, se planific\u00f3 un plan para promover la fruta. Para ello, se tom\u00f3 como eje comunicacional del trabajo, el de usar como base las caracter\u00edsticas y atributos saludables de las nuevas variedades de granadas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Granada Argentina - Sebasti\u00e1n Guerrini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianguerrini.com\/esp\/granada-argentina\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Granada Argentina - Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"og:description\" content=\"Nueva Granada, Argentina. Marca, naming, Web page y comunicaci\u00f3n. Argentina, 2011. De acuerdo a la demanda de los productores argentinos de Granada, se planific\u00f3 un plan para promover la fruta. 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