{"id":79,"date":"2009-10-19T13:56:23","date_gmt":"2009-10-19T20:56:23","guid":{"rendered":"http:\/\/www.imageneseidentidades.com\/?p=79"},"modified":"2019-06-18T15:51:18","modified_gmt":"2019-06-18T15:51:18","slug":"marca-de-fiba","status":"publish","type":"post","link":"https:\/\/sebastianguerrini.com\/esp\/marca-de-fiba\/","title":{"rendered":"Marca de FIBA"},"content":{"rendered":"\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">La nueva marca del Festival de Teatro est\u00e1 formada por cuatro referentes articulados: la sigla FIBA, la mirada, la diversidad de colores y los personajes institucionales complementarios. Ellos en conjunto componen una imagen s\u00f3lida pero diversa, activa, teatral, fresca y regional del festival.<\/span><\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">La sigla funciona en s\u00ed mismo como marca y contiene el ADN de la futura imagen y publicidad del evento, principalmente lo referido al BA de Buenos Aires que mira y al clima que despierta.<\/span><\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">Esta mirada dentro del contexto gr\u00e1fico en que se encuentra es lo que vincula al FIBA con la actividad esc\u00e9nica, dentro de un contexto dado por la variedad de colores y la personificaci\u00f3n de esos ojos, desde la figura de los mu\u00f1ecos complementarios.<\/span><\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">Los mu\u00f1ecos representan la materializaci\u00f3n de las expresiones de la mirada, su puesta en gestos y movimientos. Sus ojos se forman tambi\u00e9n con la sigla BA, lo que los integra desde un mismo lenguaje a la sigla. Estos mu\u00f1ecos son los que afirman el car\u00e1cter cultural del festival, ya que su imagen se vincula tanto con pinturas preincaicas (lloronas del norte Argentino), como con expresiones de Latinoam\u00e9rica o del tercer mundo en general por el clima que proyectan. Estas im\u00e1genes multiplican las expresiones y diferencias propias del festival, dot\u00e1ndolo a este de mayor personalidad y simpat\u00eda.<\/span><\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">&nbsp;<\/span><\/p>\n\n\n\n<p class=\"MsoNormal\"><span style=\"font-size: 11pt;\">\u00a9Sebastian Guerrini, 2009<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva marca del Festival de Teatro est\u00e1 formada por cuatro referentes articulados: la sigla FIBA, la mirada, la diversidad de colores y los personajes institucionales complementarios. Ellos en conjunto componen una imagen s\u00f3lida pero diversa, activa, teatral, fresca y regional del festival. &nbsp; La sigla funciona en s\u00ed mismo como marca y contiene el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[29,32,119,396,420,421,559,560,652,682,689,751,759,774,799,968,1015,1050,1159,1166],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marca de FIBA - Sebasti\u00e1n Guerrini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianguerrini.com\/esp\/marca-de-fiba\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca de FIBA - Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"og:description\" content=\"La nueva marca del Festival de Teatro est\u00e1 formada por cuatro referentes articulados: la sigla FIBA, la mirada, la diversidad de colores y los personajes institucionales complementarios. 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