{"id":847,"date":"2013-04-23T23:18:58","date_gmt":"2013-04-23T23:18:58","guid":{"rendered":"http:\/\/www.sebastianguerrini.com\/esp\/?p=847"},"modified":"2019-06-18T14:24:21","modified_gmt":"2019-06-18T14:24:21","slug":"alrun-islandia","status":"publish","type":"post","link":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/","title":{"rendered":"Alr\u00fan, Islandia"},"content":{"rendered":"\n<p>La marca dise\u00f1ada para Alr\u00fan amplifica el sentido de ser de las joyas de runas enlazadas que producen. El objetivo del nuevo logo es entonces que sus compradores potenciales decodifiquen al producto como algo m\u00e1s que una expresi\u00f3n de una cultura del pasado, yendo as\u00ed m\u00e1s all\u00e1 de la idea de la joyer\u00eda Alr\u00fan como creadora de arte vikingo, sino tambi\u00e9n como talismanes energ\u00e9ticos para la vida actual.<\/p>\n\n\n\n<p>La nueva identidad visual articula la letra A de Alr\u00fan con otras lecturas, como monta\u00f1as, volcanes e Islandia en s\u00ed misma, mostrando la isla como un lugar m\u00e1gico y desconocido.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca dise\u00f1ada para Alr\u00fan amplifica el sentido de ser de las joyas de runas enlazadas que producen. El objetivo del nuevo logo es entonces que sus compradores potenciales decodifiquen al producto como algo m\u00e1s que una expresi\u00f3n de una cultura del pasado, yendo as\u00ed m\u00e1s all\u00e1 de la idea de la joyer\u00eda Alr\u00fan como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alr\u00fan, Islandia - Sebasti\u00e1n Guerrini<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alr\u00fan, Islandia - Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"og:description\" content=\"La marca dise\u00f1ada para Alr\u00fan amplifica el sentido de ser de las joyas de runas enlazadas que producen. El objetivo del nuevo logo es entonces que sus compradores potenciales decodifiquen al producto como algo m\u00e1s que una expresi\u00f3n de una cultura del pasado, yendo as\u00ed m\u00e1s all\u00e1 de la idea de la joyer\u00eda Alr\u00fan como [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/\" \/>\n<meta property=\"og:site_name\" content=\"Sebasti\u00e1n Guerrini\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-23T23:18:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-18T14:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/Alrun-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"757\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebasti\u00e1n Guerrini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebasti\u00e1n Guerrini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#organization\",\"name\":\"Sebasti\u00e1n Guerrini\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/icono-g.png\",\"contentUrl\":\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/icono-g.png\",\"width\":79,\"height\":93,\"caption\":\"Sebasti\u00e1n Guerrini\"},\"image\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#website\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/\",\"name\":\"Sebasti\u00e1n Guerrini\",\"description\":\"Pensamientos sobre Im\u00e1genes, Identidades y Dise\u00f1o\",\"publisher\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sebastianguerrini.com\/esp\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#primaryimage\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/Alrun-blog.jpg\",\"contentUrl\":\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/Alrun-blog.jpg\",\"width\":757,\"height\":279},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/\",\"url\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/\",\"name\":\"Alr\u00fan, Islandia - Sebasti\u00e1n Guerrini\",\"isPartOf\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#primaryimage\"},\"datePublished\":\"2013-04-23T23:18:58+00:00\",\"dateModified\":\"2019-06-18T14:24:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/sebastianguerrini.com\/esp\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alr\u00fan, Islandia\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/\"},\"author\":{\"name\":\"Sebasti\u00e1n Guerrini\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/person\/9626a8d1d38f8013b3f98e37bb8a98d0\"},\"headline\":\"Alr\u00fan, Islandia\",\"datePublished\":\"2013-04-23T23:18:58+00:00\",\"dateModified\":\"2019-06-18T14:24:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/\"},\"wordCount\":113,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#organization\"},\"image\":{\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sebastianguerrini.com\/esp\/wp-content\/Alrun-blog.jpg\",\"articleSection\":[\"trabajos\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/person\/9626a8d1d38f8013b3f98e37bb8a98d0\",\"name\":\"Sebasti\u00e1n Guerrini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/afbc5527a106c1a3ae0f100e451dc6b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/afbc5527a106c1a3ae0f100e451dc6b5?s=96&d=mm&r=g\",\"caption\":\"Sebasti\u00e1n Guerrini\"},\"url\":\"https:\/\/sebastianguerrini.com\/esp\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alr\u00fan, Islandia - Sebasti\u00e1n Guerrini","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/","og_locale":"es_ES","og_type":"article","og_title":"Alr\u00fan, Islandia - Sebasti\u00e1n Guerrini","og_description":"La marca dise\u00f1ada para Alr\u00fan amplifica el sentido de ser de las joyas de runas enlazadas que producen. El objetivo del nuevo logo es entonces que sus compradores potenciales decodifiquen al producto como algo m\u00e1s que una expresi\u00f3n de una cultura del pasado, yendo as\u00ed m\u00e1s all\u00e1 de la idea de la joyer\u00eda Alr\u00fan como [&hellip;]","og_url":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/","og_site_name":"Sebasti\u00e1n Guerrini","article_published_time":"2013-04-23T23:18:58+00:00","article_modified_time":"2019-06-18T14:24:21+00:00","og_image":[{"width":757,"height":279,"url":"https:\/\/sebastianguerrini.com\/esp\/wp-content\/Alrun-blog.jpg","type":"image\/jpeg"}],"author":"Sebasti\u00e1n Guerrini","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Sebasti\u00e1n Guerrini","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/sebastianguerrini.com\/esp\/#organization","name":"Sebasti\u00e1n Guerrini","url":"https:\/\/sebastianguerrini.com\/esp\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/logo\/image\/","url":"https:\/\/sebastianguerrini.com\/esp\/wp-content\/icono-g.png","contentUrl":"https:\/\/sebastianguerrini.com\/esp\/wp-content\/icono-g.png","width":79,"height":93,"caption":"Sebasti\u00e1n Guerrini"},"image":{"@id":"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/sebastianguerrini.com\/esp\/#website","url":"https:\/\/sebastianguerrini.com\/esp\/","name":"Sebasti\u00e1n Guerrini","description":"Pensamientos sobre Im\u00e1genes, Identidades y Dise\u00f1o","publisher":{"@id":"https:\/\/sebastianguerrini.com\/esp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sebastianguerrini.com\/esp\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#primaryimage","url":"https:\/\/sebastianguerrini.com\/esp\/wp-content\/Alrun-blog.jpg","contentUrl":"https:\/\/sebastianguerrini.com\/esp\/wp-content\/Alrun-blog.jpg","width":757,"height":279},{"@type":"WebPage","@id":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/","url":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/","name":"Alr\u00fan, Islandia - Sebasti\u00e1n Guerrini","isPartOf":{"@id":"https:\/\/sebastianguerrini.com\/esp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#primaryimage"},"datePublished":"2013-04-23T23:18:58+00:00","dateModified":"2019-06-18T14:24:21+00:00","breadcrumb":{"@id":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/sebastianguerrini.com\/esp\/"},{"@type":"ListItem","position":2,"name":"Alr\u00fan, Islandia"}]},{"@type":"Article","@id":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#article","isPartOf":{"@id":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/"},"author":{"name":"Sebasti\u00e1n Guerrini","@id":"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/person\/9626a8d1d38f8013b3f98e37bb8a98d0"},"headline":"Alr\u00fan, Islandia","datePublished":"2013-04-23T23:18:58+00:00","dateModified":"2019-06-18T14:24:21+00:00","mainEntityOfPage":{"@id":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/"},"wordCount":113,"commentCount":2,"publisher":{"@id":"https:\/\/sebastianguerrini.com\/esp\/#organization"},"image":{"@id":"https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#primaryimage"},"thumbnailUrl":"https:\/\/sebastianguerrini.com\/esp\/wp-content\/Alrun-blog.jpg","articleSection":["trabajos"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sebastianguerrini.com\/esp\/alrun-islandia\/#respond"]}]},{"@type":"Person","@id":"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/person\/9626a8d1d38f8013b3f98e37bb8a98d0","name":"Sebasti\u00e1n Guerrini","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sebastianguerrini.com\/esp\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/afbc5527a106c1a3ae0f100e451dc6b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/afbc5527a106c1a3ae0f100e451dc6b5?s=96&d=mm&r=g","caption":"Sebasti\u00e1n Guerrini"},"url":"https:\/\/sebastianguerrini.com\/esp\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/posts\/847"}],"collection":[{"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":5,"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"predecessor-version":[{"id":1245,"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/posts\/847\/revisions\/1245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/media\/848"}],"wp:attachment":[{"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sebastianguerrini.com\/esp\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}