The identity of Compromise Two Point Zero was developed by inventing a name which, represents the principal activity of the group, and an image, which identifies with, explains and promotes that same activity.
The elected name associates the group with the word compromise. This word directly refers to a support base for any voluntary participation in the pursuit of transforming and improving the social conditions of life. At the same time, the addition of “Two Point Zero,” indicates succinctly the group’s specific investment in new technologies, based upon the awarding and valuing of those technological developments impacting the communities.
As for the image, it integrates in one symbol the idea of action and volunteerism that the activity suggests: the hand as a screen and a means of action and communication.
Sebastián Guerrini
