Tulpin Group. Air logistic for fine fruits. Brand Design. Oostende, Belgium. 2011.
The created image for the Tulpin Group, brings freshness and dynamism to the act of the fruits air transport. The shape of an airplane is fused with the one of a vegetable, and the route of the figure creates a sense of mastery over a circular space, a circle associated with that of our planet. The typography of the brand helps to convey modernity and proximity, in a market where companies use to be represented by rough graphics and away from fruit essence.